Post by nelsonelias on Feb 27, 2024 5:37:03 GMT -5
Building the social editorial plan for a company represents a constant challenge for the creative team. The starting point, in fact, is always and in any case a creative idea that is used to develop what are commonly called PED (Digital Editorial Plan), capable of covering a certain fairly continuous period of time, usually 6 months or 1 year. But at the basis of this activity, in addition to having previously established the fundamental objectives for which the company wishes to control certain social channels, remains the creative process of generating new ideas.
You might be interested in: "Is TikTok Ads also effective for B2B?" Motivate your ideas and find the right ones Giving a concrete and tangible motivation to creative ideas, even for social media, and thus justifying all the micro-data that is generated at PED level, is always a problematic operation. Then demonstrating Country Email List the effectiveness of individual posts, and making your contact person understand whether it is working or not - and why - is an even more difficult process. Often because excessive attention is paid (even today) to the so-called " vanity metrics " without having a clear understanding of the purpose and " purpose " behind the construction of an editorial plan or a single post for social media.
In this continuous process, we still notice many examples of companies and profiles that rely on types of "filler" content, not always functional to a narrative or a specific objective. Some types of posts that often serve to "plug the holes" in the editorial plan are for example: Real time marketing on memorable or international days Current events from news and society Quote post Post with the story of the projects carried out In general, these are contents that do not create real value and, at the same time, do not provide entertainment or education.
You might be interested in: "Is TikTok Ads also effective for B2B?" Motivate your ideas and find the right ones Giving a concrete and tangible motivation to creative ideas, even for social media, and thus justifying all the micro-data that is generated at PED level, is always a problematic operation. Then demonstrating Country Email List the effectiveness of individual posts, and making your contact person understand whether it is working or not - and why - is an even more difficult process. Often because excessive attention is paid (even today) to the so-called " vanity metrics " without having a clear understanding of the purpose and " purpose " behind the construction of an editorial plan or a single post for social media.
In this continuous process, we still notice many examples of companies and profiles that rely on types of "filler" content, not always functional to a narrative or a specific objective. Some types of posts that often serve to "plug the holes" in the editorial plan are for example: Real time marketing on memorable or international days Current events from news and society Quote post Post with the story of the projects carried out In general, these are contents that do not create real value and, at the same time, do not provide entertainment or education.