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Post by account_disabled on Mar 14, 2024 0:28:46 GMT -5
Innocent are always jumping on events that their such as the reopening of pubs and England getting to the final of the Euros. Their brand demonstrates the effectiveness and success of using Twitter to expand their reach. This was one of their tweets after pubs had reopened in England after the lockdown due to the Coronavirus pandemic. Consumers loved this tweet as it is relatable and gives a personality to their brand instead of just tweeting about their products. It mixes things up and in turn increases their following as people want to see brands showing personality and reacting to realtime events. . IKEAs Ronaldoinspired water bottle IKEA is another brand that is on the ball with reactive marketing see what we did there. They proved this with their ASB Directory Euro inspired water bottle. How did this come about Ronaldo removed two bottles of CocaCola the official partner of Euro at a press conference and encouraged fans to drink water. It went viral IKEA took the ball and ran with it okay well stop with the football puns now. People LOVED the simplicity of this campaign but it is trulyThe genius. IKEA named the bottle after Ronaldo and labelled the bottle for water only to highlight the reactive link. . Weetabixs Twitter storm Earlier this year Weetabix caused chaos after they encouraged their followers to have Heinz beans with Weetabix for breakfast. Their tweet was the talk of the marketing industry and beyond.
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